Course Description

Content Marketing is aimed at building authority, amplifying the message, acquiring, and retaining the intended audience. Well written Marketing Content helps build the reputation of a trusted brand.

Today, there is no greater investment in any company than having a marketing team exclusively focused on marketing their products or services online and at every opportune moment. The internet connectedness is growing and diverting people’s attention to check what you are selling is vital. Applications that were meant just as a social tool are now a means of livelihood to millions around the world. Facebook, Twitter, Instagram, LinkedIn, Reddit, Youtube, Pinterest, Tumblr, Google+, Meetup, Ask.fm, Vine and VK are some of the applications that this training takes you through breaking them down each by each on how you can use them to generate income.

ISSA’s Online Content Marketing Course trains participants to produce compelling and impressive Marketing Content, concentrating on the vital strategies, tactics, and best practices that a writer needs to create and enhance content marketing efforts. This course also helps participants learn various aspects of planning and executing Content Marketing strategies with greater efficiency and impact, guiding participants to harness the power of words to disseminate information and create impressive marketing content.


The Course Objective

The learning objectives of this Online Content Marketing Course are:

  1. Create interesting and compelling Marketing Content
  2. Identify Prospects and create an effective Content Marketing Strategye
  3. Create messaging and appropriate content guidelines
  4. Learn how to find industry influencers and identify promotional opportunities
  5. Learn content marketing strategies, tactics, and best practices to produce effective content
  6. Learn how to develop appropriate content for each type of audience segment
  7. Create best practices for content across media types, including social media, images, etc.
The Target Audience

This course will be of particular interest to professionals in these fields:

  1. Digital Entrepreneurs
  2. Digital marketing
  3. Online content planning or writing
  4. Business development
  5. Social media and search marketing
  6. Public relations
  7. Organizational communication
  8. Branding
Course Outline
  1. Introduction to Content Marketing
  2. Developing a Vision of Content Marketing Success
  3. Developing a Business Case for Content Marketing
  4. Creating a Successful Content Marketing Strategy
  5. Creating a Remarkable Editorial Mission Statement
  6. Targeting Customer Intent Instead of Demographics
  7. Targeting Key Influencers
  8. Targeting Key Influencers Who Influence Your Customers
  9. Producing Help, Hub, and Hero Content Consistently
  10. Producing Engaging Content More Frequently
  11. Using Effective B2C and B2B Content Marketing Tactics
  12. Helping Customers find the Information They Seek
  13. Helping Key Influencers Impact the Buyer’s Decision
  14. Measuring Content Effectiveness
  15. Measuring Return on Marketing Investment
  16. Improving by Experimenting With New Initiatives
  17. Improving Effectiveness by Becoming More Sophisticated or Mature
  18. Content Marketing in the Foreseeable Future
  19. Cost Per Action
  20. Advanced Blogging
  21. Starting an Online Content Marketing business